Can Facebook, Twitter, Groupon and Foursquare lead our economic recovery?
These new web2.0/mobile technology companies are bringing the customers close to the business and is creating increased consumerism.
Groupon has made the discount deals and coupons more trendy.
Twitter has created a giant marketing platform. It provides marketing tool for the the businesses to create market awareness about its products.It provides a CRM tool for the businesses with real time feedback.
Facebook puts social in everything - sell things that are both physical and virtual socially, like and recommend things socially, play socially - No need for websites.. Facebook business pages should do.
Foursquare makes it fun for customers to check-in businesses.
Consumers get the best deals and what they really want - Businesses get increased sales - A win-win.
There are of course a lot more companies like them that follow this trend.
These technologies enable small, medium and large businesses to better understand the customers and provide tools to cater to the customer needs more effectively. Previous economic upswings might have been enabled by the increase in productivity due to the increased efficiency brought about by various manufacturing and IT technologies. This time it is going to be due to the increased effectiveness of the business in reaching the customers - innovations in marketing using the new technologies. This will tremendously increase the consumerism in US and there will a bigger economic upswing.
Even though there are other factors that influence the economy, Technology is the most important factor and these new technologies will definitely fuel our economy.
These new web2.0/mobile technology companies are bringing the customers close to the business and is creating increased consumerism.
Groupon has made the discount deals and coupons more trendy.
Twitter has created a giant marketing platform. It provides marketing tool for the the businesses to create market awareness about its products.It provides a CRM tool for the businesses with real time feedback.
Facebook puts social in everything - sell things that are both physical and virtual socially, like and recommend things socially, play socially - No need for websites.. Facebook business pages should do.
Foursquare makes it fun for customers to check-in businesses.
Consumers get the best deals and what they really want - Businesses get increased sales - A win-win.
There are of course a lot more companies like them that follow this trend.
These technologies enable small, medium and large businesses to better understand the customers and provide tools to cater to the customer needs more effectively. Previous economic upswings might have been enabled by the increase in productivity due to the increased efficiency brought about by various manufacturing and IT technologies. This time it is going to be due to the increased effectiveness of the business in reaching the customers - innovations in marketing using the new technologies. This will tremendously increase the consumerism in US and there will a bigger economic upswing.
Even though there are other factors that influence the economy, Technology is the most important factor and these new technologies will definitely fuel our economy.
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