What is SCRUM? What is Video Marketing?

The below video explains SCRUM methodology effectively in few minutes. This is good video to learn about SCRUM concepts. This is a video created by Axosoft, a company that develops software for implementing SCRUM.


        

Now you have learnt about SCRUM you would have noticed the marketing message from Axosoft. So the other important thing to learn from this video is the effect use of video marketing. Creating a video on a general concept and at the saying "by the way we have a product that does what we are talking about in this video",  is the best video marketing tactic. It sells the concept, educates the viewer and at the end "boom", sells the product. Another important take away from web traffic aspect in lead generation is to think -

"How many people will search for SCRUM Vs How many people will search for how your product works?" Of course people searching for a general concept is more than people searching for a particular product by multiple folds. So what happens when you have a great video that educates people about a general concept in your website? You company website gets associated very well with the general concept and will not get better SEO results it will also increase mindshare among the customers.