Reach Generator: Has Facebook become too crowded and personal to derive value?

"On Twitter, my contributors and I focus on providing links to informative articles that people might not have seen. The primary value of following @GuyKawasaki is filtration and curation. At first, I did the same thing on Facebook, but there were few comments and “likes” for these updates. My theory is that Twitter is a link economy, and Facebook is not. Now, I post—and encourage fans to post—pictures."

These are the words of Guy Kawasaki. 

This is very much true and corporates might find it hard to get a good ROI on their social ads in facebook.

Facebook has become a place to share more personal items online and people share way too trivial things - It is all about simple things like what are you doing now? or what did you do today? This is expressed in multiple forms like pictures and videos. So it might have value for close friends about what you post but not much for distant friends and acquaintances. So the flow of links and data through the facebook is limited. This is exactly why facebook came up with the new feature called Reach Generator. Yes as the name suggests it increases the reach of the business pages.

While twitter is a place someone shares about impersonal items or things that are not so much about themselves but the external world and news! There is one exception to this if you are the news yourself - Celebrities. This is very much valuable  for strangers to follow a news or a celebrity. The content that one gets through twitter is more curated and relevant and is more refined as you follow according to your interests.

This underlying problem has also been capitalized by other social networks like Pinterest.

While the Reach generator of facebook might solve  the issue for the paid ads it might not help for organic interest generation through word of posts, links and pictures.