http://www.socialbakers.com/blog/1826-everything-you-need-to-know-about-hashtags-on-facebook
2) Ratings
http://www.insidefacebook.com/2013/05/15/facebook-lets-users-rate-any-place-and-change-their-ratings-from-desktop-pages/
What does this translate to? #review@business
Heavy competition for yelp. If you mention any business or product using hash tags it might get to that particular product/business in future.
Twitter and Yelp on their own had issues with their business model. Put them together and it might become a bigger beast.
I wonder if facebook is trying to pull this off.
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