Content Marketing Hustle - Seth Godin

I recently came across an post from Seth Godin in his blog that was getting lot of shares in the social media. I went through the article - a very small one, for the data inclined - word count was 182 with more than 10,000 shares in twitter. It was not a spectacular article and so I was wondering what is making this article to get this level of attention. First I thought, come on this article is from Seth Godin and given his stature, anything he says would get that level of attention. Then I thought I would subscribe to his blog, which I hadn't yet but I followed him through RSS feeds. When I tried to subscribe, that is when I learnt a small marketing lesson. This is what I found, not the traditional subscription that sends articles to your email but a set of options to automatically share on a select social media channel. Automate the sharing, decrease the # of decision points to share - instead of readers trying to decide after every reading every article, the reader has given a blank check to share! Now this might not work for all the content creators but for established startup mavens and authors like  Seth Godin with a good quality of authorship.